Mobile Web: A Crash Course

In late 2010, the sale of smartphones exceeded that of PCs. A compelling statistic indeed, but what does it really mean for your organization? There has been a monumental shift in the way that customers are interacting with the web, and although many companies recognize this shift, they are still unable to build a successful mobile web strategy within this competitive, ever-changing environment.

In this webinar, Richard Sharp, VP of Marketing, is joined by Dan Biggs, Digital Strategist at Station X Communications Inc. (a strategic marketing, communications and technology company). Richard and Dan provide insight into the mobile landscape and its opportunities, and in doing so, illustrate how mobile web can be your organization's most powerful marketing tool.

This 45-minute webinar covers:

• Current mobile web trends
• The rationale for managing your web content on a single platform
• An investigation of mobile websites vs. mobile applications
• Case studies
• Future industry trends