Live Webinar: Thursday, Feb 23, 2012

10:30 - 11:30 AM PST

Today's B2B marketers face a two-fold mission: tell a great story and generate leads for their business. Content marketing, the practice of creating and distributing valuable information to a target audience, is essential to bringing in new customers and building brand integrity. Although a majority of businesses practice some form of content marketing, many struggle in harnessing their content to drive lead generation.

Join Nicole Capelo, Marketing Specialist at Marqui, and Dan Biggs, Digital Strategist at Station X, in a live webinar that takes the guesswork out of content marketing, showing how companies like yours can use it to drive measurable returns.

• An understanding of the pivotal role that content marketing plays in overall demand generation and sales efforts
• Ideas and inspiration - which companies are doing it right
• Tools to develop your own forward-thinking content strategy