Subscriber Management

Successfully managing and utilizing lists of interested subscribers is becoming increasingly important for marketing and communications teams. Marqui includes an integrated subscriber management database that enables you to simplify the management of your marketing data and build segmented lists for campaign activities.

Dynamic Segmentation

Marqui helps you identify groups of subscribers with similar interests and behaviors so that you can deliver more relevant messages. Build segmentation rules based on explicit data, such as job title or industry, as well as behaviors such as click-throughs and conversions from previous campaigns. Groups are dynamically updated as you learn more about each subscriber.

Activity Profiling

Every time a visitor downloads a PDF, completes a form, opens an email, or registers for an event you gain insight into their situation and needs. Marqui's integrated Subscriber Database captures each interaction and builds a rich activity profile which you can use to build more targeted campaigns as well as providing context to sales.

Subscriber De-Duplication

The last thing you want to do is send a carefully targeted campaign to the same person twice. Marqui avoids creating duplicate records by appending new activities to existing records based on email address, and also checks email lists to ensure that every entry is unique.

Unlimited Custom Attributes

You can configure Marqui's Subscriber Database with as many custom attributes as you require to ensure that you are capturing the information that is relevant to your business.

Import and Export Contacts

Marqui gives you a powerful marketing database by centralizing all of your contacts. You can import lists of contacts from your CRM system, a CSV / text file or Excel and it is equally as simple to export contacts back out, in cases where you need to share campaign conversions with your sales team.