Lead Scoring
Deciding which leads are hot and which ones need nurturing has traditionally been a subjective process. Lead scoring is quantifying how interested and qualified a lead is by adding or subtracting points as you learn more about the individual.
Marqui's marketing automation capabilities give you the ability to build lead scoring rules based on explicit lead data, such as industry, as well as when specific activities occur, such as downloading a whitepaper or reading an email.
Leads with a score that reach a configurable threshold can also be automatically sent to your CRM system via Marqui's
CRM integration.
