Landing Pages
Converting visitors into leads is a key objective for your website. Landing pages are an essential tactic regardless how visitors arrived on your site. Marqui has the tools non-technical users need to quickly build, manage and improve landing pages on your website.
Simple Landing Page Creation
Marqui uses the same powerful
web content management interface you use to manage your website, for creating custom landing pages. Because you are filling in the blanks defined by your templates, you quickly build landing pages with new copy, images and calls-to-action.
Simple Form Control
Striking the right balance between getting the information you want and ensuring your landing page visitor actually completes the form is a constant challenge. Marqui use the Form Builder so you can quickly build and modify forms.
Google Website Optimizer Integration
Google Website Optimizer is a free tool provided by Google to let you test which versions of landing pages convert most successfully. Both A/B split test and multivariate tests are supported.
Marqui is the first web content management solution to fully integrate with Google Website Optimizer and Marqui is a Google Website Optimizer Technology Partner.
Click-through and Conversion Analytics
Improving landing page results requires clear insight into how each step of the process has performed. Marqui gives you analytics that show you who clicked-through and converted, and lets you create new segmented groups based on the results.
Flexible Campaign Types
Marqui gives you the flexibility to use landing pages in many applications including:
- Call-to-action conversion
- Pay-per-click campaigns
- Off-site banner advertisements
- Direct mail vanity URLs
- Email campaign clickthrough
Micro-site Creation
Some campaigns require more than a simple landing page and goal page. Marqui gives you the ability to easily create micro-sites comprised on multiple pages that that can communicate more complicated messages.
