Lead Management

Not all leads are created equal

Lead management is the process of taking a lead from a campaign and either prioritizing it for sales follow up, or nurturing it until it can be classified as a sales-ready lead. Typically, only a fraction of new leads are ready for sales, and forwarding them too quickly is an inefficient use of sales resource and is likely to alienate prospects before adequate interest has been built.

No lead forgotten or duplicated

The lead management capabilities of Marqui Campaigns are underpinned by our lead database, which ensures that no lead gets missed, and duplicate leads are avoided during multi-touch campaigns.

Segment lists for more targeted campaigns Accurately track every lead with Marqui’s lead database Build a lead profile based on interests and behavior Score leads to prioritize for sales follow up or additional nurturing Automatically nurture leads with drip email communications