Vancouver Whitecaps FC selects Marqui to revitalize its online presence
September 25, 2007
Transformed website will help Vancouver soccer franchise showcase its product and build fan loyalty
VANCOUVER, B.C. – September 25, 2007 - Marqui Inc., a leading provider of on-demand marketing automation and website content management software, announced today that the Vancouver Whitecaps FC, one of British Columbia’s best known and exciting sports franchises, has selected Marqui to enhance its online presence. The Marqui solution will help Whitecaps FC build a stronger connection to its growing fan base and help fuel greater interest in soccer in British Columbia and across the country. The new website, which launched in early September, also sports a new look and feel designed by the Marqui team.
“Passion for soccer has never been greater in Canada, and we want whitecapsfc.com to be the go-to place for soccer fans in B.C., and across Western Canada,” said Kim Jackman, Director of Marketing & Communications, Vancouver Whitecaps FC. “Our website is one of our most valuable assets in building and maintaining our fan base, and the Marqui solution will help us realize its full potential by allowing us to deliver constantly updated and unique content, and helping to streamline our business processes.”
“We’re thrilled to partner with Whitecaps FC and create a powerful and usable Web experience for visitors and staff alike. Powered by Marqui technology, the new site will help Whitecaps FC fulfill its long-term business objectives, whether it is offering new and improved content for fans, helping staff take full advantage of online marketing opportunities, or building a new and exciting brand image for the team,” said Dale Borland, President and CEO, Marqui.
Marqui offers a comprehensive suite of On-Demand software applications that automate and simplify a broad range of marketing activities; including web content management, email campaigns, search engine optimization (SEO), lead generation and CRM integration, analytics and program measurement. By combining all of these capabilities into one Web-based suite, Marqui enables customers to streamline marketing initiatives and improve program effectiveness without the issues or costs associated with installing multiple single-purpose products.
The Marqui suite of products – including Blog Management, Campaign and Email Management, Content Management, Marketing Analytics, and Approvals and Workflow – can be deployed incrementally or all at once based on business needs and objectives.
Further details on the Marqui marketing software suite can be found at: http://www.marqui.com/products/
To learn more about Whitecaps FC, go to: http://www.whitecapsfc.com
About Marqui
Marqui enables customers to stand out from the crowd by providing innovative web marketing technology that helps align Sales and Marketing teams and execute closed-loop marketing activities. Marqui’s on-demand platform empowers customers to control their online brand and messaging, generate leads and revenue, and evaluate and optimize online campaigns. More than 250+ organizations have leveraged Marqui to successfully grow their brand and online campaigns through effective web content management, SEO, site search, CRM, and analytics. Marqui's growing customer list includes: the Phoenix Suns, Ford Motor Company, Honda, Merck, Vancouver Whitecaps FC, Lakeland College, Roper Bioscience, CruiseWest, Grouse Mountain, BC Ferries, the David Suzuki Foundation, YMCA, and the United Way. Marqui is a Microsoft Certified Gold Partner. For more information please visit us at www.marqui.com.
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