Marqui Case Study: Strangeloop Networks

"Marqui helps companies with smaller marketing teams, like ours, execute and track sophisticated lead generation campaigns. Not only does this save us time and money, but, more importantly, Marqui helps us maximize our marketing investments."

Virginia Balcom | VP Marketing
Strangeloop Networks

Highlights

• Executed lead generation campaigns 3x faster
• Reduced external contractor budget by $14,400 annually
• Established automated workflow for managing and approving content

Challenge

Strangeloop Networks was a newly launched company that needed to hit the ground running. With limited marketing staff and budget, they still had to deliver enough sales-ready leads for their team. They had to transform their website from “brochureware” into an active lead generation component. They also had to create lead generation campaigns that could easily plug into their existing CRM and Google Weby analytics package. They wanted more effective means of evaluating their marketing programs instead of relying on anecdotal information.

Solution

Benefit

Within a matter of weeks Strangeloop networks was able to start running their first lead generation campaigns. Since the implementation of Marqui’s Web Marketing Complete, Strangeloop has been able to execute their campaigns 3 x faster. They have also reduced their external developer and contractor costs by over $14,400 annually and have been able to establish automated workflow processes using Marqui so that multiple users can quickly and easily collaborate and update website content. Since choosing Marqui, Strangeloop has transformed their website from static brochureware, to a dynamic tool  for lead generation and capture.

Download the full case study here.