Marqui Case Study: San Francisco Health Plan

Highlights

• Reduced IT bottle neck on website updates
• Increased website traffic significantly
• Successfully integrated email campaigns for implementation of e-newsletter

Challenges

As a large organization, San Francisco Health Plan (SFHP) was having an enormous problem with IT bottleneck on website updates. The departments required all of their updates to be approved by both IT and Marketing while the updates themselves were being handled by one swamped IT professional, leaving the website constantly stale and out-of-date. In addition, they were using a separate technology for their email campaigns and were having difficulty integrating their analytics with their current technology solution. SFHP was looking for a product that allowed multiple users to quickly and easily update their website’s content with little or no IT involvement with an integrated email solution for accurate email analytics.

Solution

SFHP looked at other solutions, but in the end they determined that Marqui was the best fit in terms of price and functionality. SFHP was also happy to discover that we partner with a translation service that was also a good fit for their organization. SFHP introduced Marqui’s Web Marketing Complete Software solution for the wide range of content management and email marketing campaign capabilities. Now, website content can be edited, approved and released in a matter of minutes and their email campaign analytics are integrated into one single-vendor solution.

Benefit

Since implementing Marqui, SFHP has been able to reduce marketing resources significantly and eliminate IT bottleneck. Their success with Marqui encouraged them to implement us for their company intranet and non-technical employees are now empowered to update their department web pages themselves. SFHP has also had success with Marqui’s email campaign features, and for the first time are able to send out e-newsletters with complete, accurate and real-time analytics that integrate easily with the rest of their web marketing technology,  something they wouldn’t have been able to do without Marqui.

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