Marqui Case Study: IntelliResponse Systems Inc.

"2010 has been our best year in terms of revenue. Our marketing department contributed 50% of our net new revenue for the year while using Marqui as our primary technology."

Highlights

• Gained a 360 degree view of their sales pipeline
• Maximized Marketing and demand generation budgets
• Achieved company's best year in terms of revenue

Challenges

7 years after being founded, IntelliResponse was having a difficult time integrating their current customer resource management (CRM) system, Salesforce.com, with their web marketing technology. As a growing internet technology company, IntelliResponse needed a robust, fresh web presence to compete, and they felt that they needed to expand their web presence and reach beyond its current scope to help their company evolve. They needed a solution that had all the marketing automation functionality they required as an online business that could also integrate with their primary sales technology.

Solution

IntelliResponse chose to work with Marqui to effectively implement Marqui’s Web Marketing Complete solution for its marketing automation, CRM integration and email campaign capabilities. Now IntelliResponse is able to align their sales and marketing technologies, update their website’s content, send out email campaigns with real-time analytics, create landing pages, nurture leads and automate their web marketing with one, single-vendor solution.

Benefit

This year has been IntelliResponse’s best year in term of revenue. Their marketing department contributed 50% of their net new revenue for the year all using Marqui as their primary marketing technology.  While using Marqui, IntelliResponse has been able to facilitate its demand generation activities, and, after re-launching their website in 2009 with the help of Marqui, they have been able to gain a 360 degree view of their pipeline, and to maximize their budget for marketing and demand generation initiatives.

Download the full case study here.