Marqui Case Study: Backbone Magazine

 
"As a publication that encourages business leaders to use technology to improve their business processes and generate additional revenue, we needed a website that allowed us to practice what we teach. Marqui provided us with that platform."

• Increased online readership by over 200% in 8 months
• Increased overall website traffic by 250%
• Streamlined process of managing and distributing e-newsletter to 7,000+ subscribers
• Eliminated external developer costs for website updates

Challenges

Five years after the initial launch of the magazine, website traffic was well below target goals. Backbone felt that they had to update the online presence of their website to reflect the progressive image they projected to their readers. The small staff was also burdened with the task of putting out a regular e-newsletter every three weeks, which was always labor-intensive due to their manual processes. Backbone needed to build a distinct, profitable online business unit that would complement their print production.

Solution

Backbone Magazine selected the Marqui's Web Marketing Complete option for both the web content management and marketing campaign capabilities. Now, they can bring editorial control of the website's content in-house and make website changes on the fly. They can deploy a dynamic website with features such as RSS content syndication and blogs. Marqui's Web Marketing Complete allowed Backbone Magazine to better manage their e-newsletter and subscriber base and track statistics on articles and advertising click-through rates.

Benefits

With Marqui, Backbone was able to increase their online readership and website traffic by over 200% just 8 months after implementation. In addition, Backbone found that they were able to streamline their business processes for sending out their e-newsletters to their subscriber list of over 7,000 and could eliminate outsourcing and external developer costs for updating their website's content.

Download the full case study here.