River Rock Casino Resort Launches New Cutting-Edge Digital Presence with Marqui CMS

January 11, 2012
River Rock Casino Resort really has it all:
state-of-the-art casino, luxurious
accommodation, thrilling live shows and majestic views. Now, with the help of Marqui, River Rock has a digital brand presence that’s equally dressed to impress.

With the use of Marqui’s powerful software platform, River Rock has been able to re-launch its integrated online properties, including web, mobile, email, social and search, with the goal of cross-promoting the different facets of its exciting property experience. From casino promotions to hotel loyalty program membership, event bookings and entertainment tickets, River Rock’s re-entry into the online space represents a critical step towards fulfilling on their brand promise of providing the top entertainment destination in BC.

Using Marqui’s cloud-based content management system (CMS), River Rock is now able to manage its digital marketing channels in a holistic, integrated way. Combining aesthetics with usability and functionality, the hub of River Rock’s new digital presence includes a brand new website, which proves to be as visually pleasing at it is user-centric. The website features an original 3-dimensional image rotator, the first of its kind on the web today, along with rich media, strong branding, improved navigation and booking functionality.

“The launch of the new River Rock web presence has been a tremendous success”, says Richard Sharp, VP of Marketing at Marqui. “We are honoured to have worked with our friends at River Rock on this extraordinary transformation, and are excited for the opportunities that lay ahead”.

Congratulations River Rock!