Press Release - Marqui Empowers Marketers with New Release of On-demand Marketing Automation and Website Content Management Software
May 14, 2007
CANADIAN MARKETING ASSOCIATION NATIONAL CONVENTION, OTTAWA, ON - May 14, 2007 -
Marqui Inc., a leading provider of on-demand marketing automation and
website content management software, announced today the release of its
new Marqui MQ Spring '07 web-based application. Marqui MQ combines the
company's easy-to-use website content management software, email lead
generation, online marketing, campaign management, and analytics
capabilities into one integrated platform. New functionality includes
out-of-the-box integration with SalesForce.com, Google Analytics,
MondoSearch, Sitemaps Protocol, and an enhanced look and feel for
improved usability.
"We are eagerly awaiting this new version
of the software. It will help us in our marketing and communications
efforts above and beyond the everyday," says Kurt Pyrch, Managing
Director, Best Western Cowichan Valley Inn. "We have been using Marqui
for several months and what used to take hours or sometimes days to
achieve, we were able to do in minutes, by ourselves. We have been very
impressed with the functionality of the Marqui system and have taken
our website from being a normal static site to what it is now, a
dynamic environment that helps us reach more customers with more tools
than we ever had access to before. And now, with the new marketing
functionality available in this release, we will be able to improve our
visibility on search engines, reach new customers, and generate more
visitors and revenue."
Some of the new features of Marqui MQ Spring '07 include:
Integration with SalesForce.com
- Marketers can easily build campaign-specific landing pages and forms
to capture in-bound inquiries. These sales leads can be automatically
input into SalesForce.com, the world’s leading customer relationship
management system. Prospects can also be exported easily out of
SalesForce.com to be targeted with additional marketing efforts,
including HTML email marketing campaigns. Marqui provides the website
front-end and outbound marketing to SalesForce.com customers.
Integration with MondoSearch and BehaviorTracking -
MondoSearch is an advanced, multi-lingual enterprise search engine,
which helps users quickly find relevant data across the enterprise.
BehaviorTracking is a next-generation analytics software that provides
website intelligence based on what visitors searched for and found, and
- sometimes more importantly - what they did not find. BehaviorTracking
customizes the data for each relevant team member and actually
recommends what actions should be taken to adjust course, improve
sales, cut costs or retain customers.
Integration with Google Analytics -
Google Analytics is a free, enterprise class website analytics package
that provides insight into where a web visitor has come from, how long
they have stayed on a site, pay-per-click (PPC) conversion metrics, and
other pre-customer intelligence statistics. Marqui customers can
integrate this free package with 'one-click', adding the appropriate
conversion code to any page, file, or digital asset.
Integration with Sitemaps Protocol
- Marqui customers can now easily inform search engines about specific
pages and files on a website that are available for 'crawling' - that
is a review by a search engine's site indexing software. Acting as a
complement to its existing search-engine friendly content,
auto-generation and updating of the sitemap protocol allows webmasters
to include additional information about each URL: when it was last
updated, how often it changes, and how important it is in relation to
other URLs in the site. This allows search engines to crawl the site
more intelligently. This tool also provides Marqui customers with
access to Google Webmaster Tools, a free and easy way to make your site
more Google-friendly.
Closed-loop Email Marketing Activities
- Non-technical users can now use Marqui to launch email marketing with
improved deliverability and metrics to track the success of every send.
Users can easily create multiple landing and goal pages to track an
email from the moment it was sent, through all interactions with that
email, right through the conversion process. List cleansing, subscriber
opt-ins, and bounce management, are all managed through Marqui.
"The
goal with this software release was to empower marketers with an
integrated suite of tools that was easy to use and allowed for real,
closed-loop marketing," says Dale Borland, President and CEO, Marqui
Inc. "Companies that are focused on lead or demand generation need to
launch affordable marketing campaigns quickly, capture in-bound
inquiries, share the leads with the sales team, and round-trip the
success of these leads back to marketing. And when you can do this, you
can identify which marketing activities are working and which are not.
In other words, you get accountability for every marketing dollar
spent."