Press Release - Marqui's Marketing Automation Suite Now Available for Salesforce.com's AppExchange
March 11, 2008
Vancouver, BC – March 11, 2008 – Marqui today announced the availability of the Marqui Marketing Automation Suite for salesforce.com's AppExchange. Integrated with Salesforce CRM, Marqui helps marketing teams generate, nurture, and deliver sales-ready leads using on-demand marketing software. As leads are converted to deals, Marqui attributes revenue from Salesforce back to the original marketing campaign, closing the loop and demonstrating marketing ROI.
“The integration between Marqui and Salesforce.com was quick and seamless, requiring little effort on our end. Marqui helps companies with smaller marketing teams, like ours, execute and track sophisticated lead generation campaigns. With Marqui we rapidly design, rollout, and get immediate feedback for online marketing campaigns. Not only does this save us time and money, but, more importantly, Marqui helps us maximize our marketing investments,” said Virginia Balcom, Vice President Marketing, Strangeloop Networks.
The Marqui Marketing Automation Suite helps marketers become more productive in their daily tasks. Marqui can be integrated with Salesforce Marketing to help customers with:
* Creating hosted landing pages and goal pages so marketing users can lessen the burden on their IT department or webmaster
* Automated lead scoring and nurturing programs - pass leads to Salesforce only when they are ready for sales reps to contact
“We recognize the challenge of demand generation for marketers across various verticals, and our solution simply helps them do their jobs more effectively. Using Marqui and Salesforce, our customers can optimize their efforts at every stage of the customer funnel from interest through to revenue,” said Dale Borland, President and CEO, Marqui.
“Thousands of companies are using the AppExchange to extend the benefits of Software-as-a-Service applications throughout their enterprises,” said Clarence So, Chief Marketing Officer, salesforce.com. “Now small and medium sized businesses can get Marqui via the AppExchange, pre-integrated with Salesforce, to more closely align their sales and marketing teams for improved productivity and results.”
Force.com Platform and the AppExchange
Force.com (
http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at
http://www.salesforce.com/appexchange/.