You All Need a Little Bit More of This in Your Marketing and Sales

Dec. 03, 2010

Usually on Fridays we write a post as part of our Web Marketing Digest series, filled with links to content that we think our readers will find both useful and informative. Well today we thought we’d do something a little different.

Recently I came across a post on Peter Shankman’s blog that he wrote after completing the Ironman in Cozumel (an astounding achievement). The post itself is very interesting, and at the bottom of the post Peter included an inspirational speech he’d listened to prior to running the race that had really helped him keep his energy and passion at a high level.

The video (included below) is of a sports coach speaking to his team before a game and you can see (and hear) that it definitely has the desired effect, of encouraging his team to feel invincible in the face of opposition. After watching the video, and reading the post, I thought about how I wished I saw more of this passion in marketing and sales.

Everyone needs a little boost once and a while, a team-building, passion-filled reason to fight and work harder and be the best they can be. Are you motivating your sales and marketing teams? Motivation is a key aspect of success, and without it, you’re missing out on a huge opportunity. So, having said that, why don't you think about trying something a little more inspiring to hopefully help renew your energy and get you ready for your next big promotion, strategy, sales call or client meeting.

Have a great weekend everyone!