Webinar Recap: What Sales Wants from Marketing

Today's bi-weekly web marketing webinar was on sales and marketing alignment and was presented by our VP of Marketing, Richard Sharp and our VP of Sales, Mike Cowan.

For those of you who couldn't attend, here's a recap of some of the main takeaways:

• The web has changed the way prospects navigate the buying process
• Marketing and sales collectively own a single customer funnel
• Collaborating at key interface points and measuring processes can help encourage alignment
• Having an effective sales and marketing infrastructure (relationships) is integral to alignment
• Continuously reviewing and refining (having a 360 degree view of customer acquisition) help alignment and improves sales and marketing processes

Posted by Amberlie Denny at June 15, 2010 1:30 PM

Comments