Webinar Recap: Web Analytics 101

We just finished out bi-weekly webinar on Web Analytics. Hopefully everyone who attended found the information useful and feel confident that they can get their web analytics set up and running successfully!

As usual we'll go over the questions we didn't have time to answer during the webinar here, and remember, we're always available to answer your questions directly as well.

Can Google Analytics monitor completion rates for web pages which require visitor content creation (ex. "Request for Quote" pages)?

Yes. There are two ways to do this. You can track the click as a JavaScript event, you can read about that here, or  you can manually track clicks for outbound links, you can learn more about that here.

Is Google Analytics Free?

Yes, Google Analytics is a completely free tool it just requires you to set up a Google account.

What is Direct Traffic?

Direct Traffic is the traffic which arrives at your site without first a search engine, another website or marketing campaign.

The majority of our traffic is from government agencies that aren't allowed to use cookies, can I still use Google Analytics successfully?

There are other ways to track visitors that don't use cookies. Every analytics software is different, but if you're concerned, we suggest taking a look at this interview with some popular web analytics vendors, which discusses the different ways that analytics software can track visitors including using IP User Strings and Unique User Identifiers.

Will the JavaScript code produced by Google Analytics slow down my website?

No, the tracking code will not slow down the speed of your website.

We hope you all found this webinar useful! Our next webinar will be on August 19th and is a Live Landing Page Assessment and you can register for it here.

If you want to view a full recording of the "Web Analytics 101" webinar you can view it here.

If you want to read a related blog post, we suggest our "Getting Stated with Web Analytics" post, which you can read here.

Posted by Amberlie Denny at July 29, 2010 10:45 AM

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