Webinar Recap: Top 10 Email Marketing Mistakes and How to Avoid Them

We just finished out latest webinar, "Marqui's Top 10 Email Marketing Mistakes and How to Avoid Them" and we're glad to say that it went off without us making any of the errors we mentioned in our blog post from earlier this week:  17 Ways to Screw up a Webinar.

For those of you who couldn't join us, here's a quick glance at our top 10 list:

1. Not optimizing for blocked images and preview panes
2. Having un-inspiring email copy 
3. Not testing for email client compatibility
4. Using broken / misleading links
5. Incorporating weak calls-to-action and landing pages 
6. Sending irrelevant communications
7. Not ensuring CAN-SPAM compliance
8. Not making it to the Inbox 
9. Not using benchmark data
10. Focusing on list size vs. participation size

Posted by Amberlie Denny at April 29, 2010 2:15 PM

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