Webinar Recap - The Marketer's Guide to Taking Your Website Mobile

Thanks to everyone who attended this morning's webinar, "The Marketer's Guide to Taking Your Website Mobile". We had some great questions, and a very passionate presenter in Sagar Jani from Station X.

Here are some highlights from the webinar:

• The growth of mobile adoption (devices and web consumption) continues to exceed the predictions made by industry analysts.
• North Americans spend 2.7 hours a day socializing on their phones (Microsoft Tag, 2011), and that doesn't even include other daily activities that users combine with mobile, including watching TV, waiting in line, etc.
• Users are demanding, and expect mobile web experiences to match that of the desktop, particularly with quick loading times.
• The "debate" between apps and mobile websites isn't really a debate at all: apps have their own unique advantages, but they should in no way replace a mobile website, which is an absolute essential for both B2B and B2C companies.
• Some best practices for your mobile web presence include:
  • Loading speed - should be quick
  • Simple navigation
  • Forms should be easy to complete
  • Accessibility is key

Posted by Nicole Capelo at January 31, 2012 2:15 PM

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