Webinar Recap: Marqui's Recipe for Compelling Content

We just finished our webinar, "Marqui's Recipe for Compelling Content" and we think it was a definite success.

This was the first webinar that I co-presented since coming to Marqui, and as a web content specialist here, many of the pains marketers face creating content hit really close to home for me. I hope that you all found our tips and insights helpful, and that our strategy pointers work for you as well as they work for us!

Content creation can be a major pain point for a lot of marketers, and we know from personal experience that creating a successful strategy for content can be a difficult and time-consuming task. To help out we decided to give a webinar which discusses the web content ecosystem and some tips for how you can create a sustainable content strategy that works.

The webinar focused on several major aspects of content creation:

1. What is the value of compelling content?
2. What does compelling content look like?
3. The common content creation challenges most marketers face.
4. Our recipe and ingredients for compelling content which included: frequency, consistency, consumption and expertise among others.

Posted by Amberlie Denny at March 18, 2010 3:15 PM

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