Webinar Recap: Marketer's Guide to SEO Success

We just finished this week's web marketing webinar on SEO and we received some great feedback and quite a few  questions. We were unable to get to all the questions during the course of the webinar so for those of you who didn't get your question answered, we've chosen the most frequently asked to answer below:

1. How long should your meta description be? A meta description should ideally be between 155-160 characters in length.
2. How does having a blog help with SEO? Blogging is a great way to aid your SEO efforts because it is based on frequently updated content. Blogging on a regular basis encourages inbound links and the large amount of relevant or niche content created means you're able to target more keywords at once.
3. If my H1, H2 and H3 tags are in the CSS style sheet are they still being picked up by search engines? The answer to that is yes, you can style your headings however you would like as long as the still appear in your website's HTML.
4. What is the difference between SEO and SEM?  Search Engine Optimization (SEO) is the process of enhancing website elements in order to achieve higher rankings on major search engines. SEO provides an inexpensive long term solution for increased traffic to your website which can ultimately be converted to sales. Search Engine Marketing (SEM)  on the other hand, is broader than SEO. It includes SEO and other areas to improve a site's visibility in search engines' results pages, like paid listings and paid inclusions.
5. What role does social media play in SEO? Social media is an important way to promote inbound links to your site through content syndication.
   

Posted by Amberlie Denny at May 27, 2010 1:00 PM

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