Webinar Recap: Live Website Optimization

Today's webinar was a little different from the other segments in our web marketing webinar series. Today's presentation was a live website assessment, where our VP of Marketing, Richard Sharp, and our Lead Marketing Consultant, Jeff Hall, analyzed several sites that the webinar's registrants submitted.

We're happy to say that the webinar went great and we got some fabulous feedback from our audience.

Some of you may have noticed that we like to give a recap for everyone who wasn't able to attend the webinar, so here are a few takeaways which we think you might find useful:

• Proper Title and Meta Tags are a key element for getting found by search engines
• Both soft AND hard calls-to-action are important for lead generation and should be located on each page
• Dynamic, Keyword-rich content is essential to get both search engines and visitors to return to your site
• Navigation Usability and Information Architecture are essential for an optimized user experience 
• Form testing is an important way to optimize your website conversions
• Remember your visitors use multiple channels to consume information. Are you utilizing all the available channels to engage with your customers?

Posted by Amberlie Denny at April 14, 2010 3:30 PM

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