Webinar Recap - Live Landing Page Assessment

Well, today's webinar didn't go as smoothly as usual, (for those of you who couldn't attend, we had a few technical difficulties early on with our webinar service provider). However, we hope you all found the information in today's webinar useful and as usual, here are some of the most frequently asked questions from today's webinar:

How can I get access to Google Website Optimizer and how much does it cost?

Google Website Optimizer is a free tool provided by Google and, in our opinion is the best free tool for performing A/B split and multivariate tests on landing pages. You can get access with your Google Account information.

What is the best tool to track landing page conversions?

We like to use Google Analytics to track our landing page conversions. This, in conjunction with Google Website Optimizer tests can help you improve your conversion rates and get more sales.

Do you think text or button links are more effective as calls-to-action?

This is going to depend on your target audience, but in general, we find buttons (especially big, colorful ones) to be more effective as calls-to-action because they tend to draw and engage visitors' attention more readily than regular text hyperlinks.

What is the most basic information we should have on a lead capture form?

In general it is a good practice to ask for as little information as possible on an initial lead capture form, because you don't want to scare your visitors away. First and last names and email address are often enough information for this kind of a form. However, if you're look for more targeted leads, this will change for you. It really depends on your business and your target audience.

We hope you all found today's webinar helpful. You can view the recorded webinar here. Make sure you register for our next webinar, "How to Turn Your Website into a Demand Generation Machine."

Posted by Amberlie Denny at August 19, 2010 4:15 PM

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