Webinar Recap: Lead Nurturing 101

We just finished our webinar "Lead Nurturing 101" and as usual, we like to give a recap for everyone who attended and those who were unable to join us today.

Today's webinar was presented by our VP of Marketing, Richard Sharp, and our VP of Product Management, Ryan Stocker.

The webinar covered the key fundamentals of lead nurturing including:

• The definition of lead nurturing
• Trends for buyer communication
• Is lead nurturing right for your audience?
• The anatomy of a lead nurturing campaign
• The business case for lead nurturing

1. Lead Nurturing is the process of building relationships with prospects overtime by sending relevant messages and creating meaningful conversations.
2. It takes on average 5 to 8 touches to convert a suspect into a prospect
3. Lead nurturing may not be right for your audience, but if it is, a good strategy can help you increase your wins without increasing your lead generation budget

Posted by Amberlie Denny at March 30, 2010 2:00 PM

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