Webinar Recap: How to Optimize Your Sales and Marketing Funnel

We just finished our most recent web marketing webinar and as a follow up for everyone who did (and didn’t) attend, here is a basic recap of the main points we covered in the content.

What are the most common funnel blockage issues?

1. Not enough visitors coming through the top of the funnel
2. Lots of traffic but not enough visitors converting to leads
3. Too many leads being passed to sales that aren’t qualified
4. Lots of leads but not enough conversions to sales

1. Optimizing demand generation tactics for products and services.
2. Improve your website’s conversion rates
3. Use lead nurturing best practices to engage leads not ready to talk to sales 
4. Align sales and marketing teams  to ensure no leads are lost or forgotten. 

Posted by Amberlie Denny at March 3, 2011 3:45 PM

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