Webinar Recap: Growing Your Business with Social Media

We just finished out most recent webinar in our bi-weekly webinar series. Today's presentation was on how you can grow your business with social media and we've had great feedback thus far.

As usual we can't always get to everyone questions during the course of the presentation and we'll cover the remaining ones here.

Do you recommend having one employee in charge of social media, or should it be a collaborative effort?

As long as you have a definite strategy within your organization for social media usage, having multiple employees collaborate on social media is a great way to enhance your company's online presence and keep content fresh. However, if you haven't already laid out a strategy that determines what type of content you want to be posting, and how you would like your company to be perceived, it may be better to have one experienced social media professional.

If we allow people to comment on our company and they criticize us, won't that harm our business?

We get this question quite frequently with regards to social media. Many companies with traditional marketing strategies fear that opening themselves up to public opinion will have severe, negative consequences. The reality is that yes, the might criticize you, but the truth is that if a customer is disgruntled, then they are going to criticize you whether you have an active presence in social media or not. However, if you have a presence, you have also opened yourself up to the opportunity to respond to that criticism and you may just win over some previously dissatisfied customers.

How can we protect our intellectual property while using social media?

We suggest using a Creative Commons License on content that you are going to be posting regularly to social media sites. You can read more about Creative Commons Licenses here.

We hope you all found the webinar useful and informative! You can access a full recording of our "Growing Your Business with Social Media" webinar here.

Image by Antigone78 on Flickr

Posted by Amberlie Denny at July 15, 2010 2:15 PM

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