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Webinar Recap: Email - Cut Through the Clutter and Get Better Results
We just finished today's email marketing webinar, presented by our Key Account Manager, Penny Greening. The presentation was all about email best practices and optimizing your current email strategy. Here are some of the highlights from the webinar:
Marqui's Approach to Email Marketing
- Each email campaign delivered should support your overall business goals
- Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it
- The rules of email are always evolving , you need to stay on top of your game to get ahead of the competition
Understand Canada's FISA Bill, Bill C-28
FISA | Fighting Internet and Wireless Spam Act
By September 2011 Bill C-28 is expected to be passed into Legislature. It requires senders of email within or into Canada to have, or to obtain, explicit permission from their intended recipients. Protect your business with proper opt-in and unsubscribe procedures.
The 7 Characteristics of an Effective Email
- Understand & respect target audience needs
- Respect the list
- Subject line has a clear call-to-action
- Compelling content | design best practices
- Test on multiple email ‘clients’
- Enhance tracking with landing & goal pages
- Measure and improve when needed
Posted by Amberlie Denny at March 31, 2011 3:30 PM
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