Webinar Recap: Definitive Guide to a Website Redesign

Dec. 16, 2010

Website Redesign Planning We just finished out most recent webinar, "Definitive Guide to a Website Redesign" you can access it in the resource section of our website along with the rest of our web marketing webinars.

The purpose of today's webinar was to help our audience understand the most important steps in a redesign, and how they can make sure that their new website will be as effective as possible at helping them reach their online goals.

What are the key steps in a redesign?

Performing a website audit to understand what's work and what isn't.
Determine your website's goals to help you establish your website's requirements.
Design your website based on usability, sustainability and manageability rather than eye-catching design.
Develop a strong information architecture to make your site easier for search engines and humans to navigate.
Create engaging content to help drive traffic to your new website.
Establish a demand generation strategy to help increase your new website's ROI.
Ensure none of the last minute details are forgotten during launch: 301 redirects, Custom 404 pages etc.
Plan for continual website optimization: implement website analytics, integrate social media etc.

Hopefully these points help you get a good idea of what you should be doing during the redesign process. If you'd like to know more, contact us, or view the recording of the webinar in our resource section.

Posted by Amberlie Denny at December 16, 2010 2:45 PM