Webinar Recap - Content Marketing for Lead Gen: How to Get Started

Thanks to everyone who attended this morning's webinar,
"Content Marketing for Lead Gen: How to Get Started". Our presenters, Dan Biggs, Digital Strategist for Station X, and myself, were very excited about the topic, and we had some great questions.

Here are some highlights from the webinar:

• Content marketing is anything but new, but in the last few years or so, the practice of content marketing has gained alot of momentum with B2B and B2C marketers.
• The Internet has enabled marketers to take on the role of publisher and storyteller.
• Content marketing hinges on the principle of a value exchange.
• Relevancy, originality and calue are 3 key principles to keep in mind when producing any piece of content.
• Content mapping is essential to guiding and nurturing prospects through the sales funnel.
• Gating strategies can help to elevate the perception of value around your content, and certain types of content are ideal for gating.

Kickstarting Your Own Content Marketing Program

• Determine what content you already have, and what additional content you need to create.
• Build your content development team and calendar.
• Decide which channels are best suited to your purpose.
• A next generation CMS, analytics and social media tools are all essential for content marketers.

If you'd like to know more, check out the full webinar here.

Also, stay tuned for details on our next webinar on Thursday, March 15. Registration details will be available soon!

Posted by Nicole Capelo at February 23, 2012 4:15 PM

Comments