Webinar Recap - Cloud CMS: The Best Marketing Investment You Can Make This Year

Oct. 12, 2011

Under: Web Marketing Content Marketing WCM

Thanks to everyone who attended our latest webinar, "Cloud CMS: The Best Marketing Investment You Can Make This Year". We had a great group in attendance!

Our hosts, Richard Sharp, VP of Marketing, and Adam Koebel, Product Specialist, provided their thoughts and observations about the current digital marketing and next generation CMS landscape.

Here are some highlights from the webinar:

• The web is complex and fragmented – yet, integrating tactics is crucial to proving ROI.
• With traditional web tools, control of web content rested with a legacy CMS, IT or an agency. The next generation of CMS is agile, flexible and marketing-enabled.
• Next generation CMS allows for a lead’s successful journey through multiple touchpoints.
• CMS tools and tactics provide measurable returns for your business, improving lead engagement, capture, nurture, qualification and closing.

If you’d like to know more about Cloud CMS or next generation content management, check out the full webinar here. Also, stay tuned for the next webinar in our series, coming soon!