Webinar Recap: 9 Tips to Convert Website Visitors to Leads

We just finished our webinar, "9 Tips to Convert Website Visitors to Leads" and we think it went well.

As usual, we got a few more questions than we could answer during the Q & A period at the end of the webinar, and as promised, we'll address them here.

Does conversion rate have a direct impact on sales?

Yes. Increased conversion rate, leads to more leads handed-off to sales, which leads to more opportunities created. This is especially true if you're optimizing your website not just for increased conversion rates, but for targeted traffic since this leads to more qualified leads. Using some of the tips we suggested in the webinar, like publishing your pricing on your website, is a great way to increase the quality of your leads.

Which is more effective, a text link or a button for a call-to-action?

Both are effective in different ways. We usually recommend using both for variety as buttons usually draw a visitors attention more quickly, but a text link can be included in the body copy of you site to follow a logical flow.

Why is benchmark data for conversion rates important?

Benchmark data can help you establish how effective your website's optimization tactics are. If you are far below benchmark conversion rates, then you know you have lots of room for improvement. A good resource for benchmark conversion rate data is the Fireclick index.

We hope you found the information in today's webinar useful. For those of you who were unable to attend you can view the full recording here. Don't forget to sign up for our next webinar, "Growing Your Business with Social Media."

Posted by Amberlie Denny at June 29, 2010 1:45 PM

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