Webinar Recap: 9 Social Media Pitfalls and How to Avoid Them

We just finished another webinar, and, as usual, we didn't have time to get to all the great questions we received. So, without further ado, here are the answers to the questions we didn't have time to answer.

What social media is best for baby boomers?

While social media tend to be viewed as a "young" medium, a large number of the users are actually part of the "baby boomer" generation. This study from the Pew Internet and American Life Project shows that social media in general is extremely popular with users of all ages. Having said that, we have found that many older users tend to gravitate towards more professional social media like LinkedIn.

What do you think is the best strategy to implement social media in a B2B environment?

When a company is getting started with social media, the first thing that we always suggest doing is establishing a strong social media strategy based on industry research. If you'd like help establishing a strategy try reading our blog post, "The Definitive Guide to Creating a Social Media Strategy"  which walks you through creating a sustainable and effective social media strategy.

Do you think that a 90 day test period is a safe expectation for quality feedback and adjustments for a company's intro into social media?

Social media is a very flexible medium, and because of that results will vary largely from organization to organization. The results you get from social media will tend to be directly relate to your approach. If you have a strong strategy in place, you have a good idea of what you'd like to measure and you're actively working to develop a strong social media presence, then you will start to see results relatively quickly, however, it's important to remember that the goal of social media use shouldn't be immediate results, but the development of long-term, relevant relationships with customers and prospects.

We hope you all enjoyed the webinar. You can register for the next session in our webinar series, "Top Website Design Trends for 2011" here.

Image by Tim Caynes on Flickr.

Posted by Amberlie Denny at November 16, 2010 1:45 PM

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