Webinar Recap - 7 Tips to Get More Leads from Your Website

Nov. 23, 2011

Thanks to everyone who attended our latest webinar, "7 Tips to Get More Leads from Your Website". We had a great group in attendance!

Our hosts, Dan Biggs, Digital Strategist at Station X Communications and Adam Koebel, Client Success Specialist at Marqui, provided their insights into the world of online lead generation, exploring 7 simple tactics to help you get more leads from your website.

Here are the 7 tips:

Know What Your Current Situation Is
Know What Your Visitors Want
Make a Good First Impression
Build Strong Content and Update it Frequently
Control the Conversion Path
Cast Your Net Over Multiple Channels
Experiment and Test

If you'd like to know more, check out the full webinar here.

We also had a few outstanding questions:

Jeff, you had a question about suggestions for a good resource on industry benchmark data. It's a great question - as it stands currently, eMarketer is one of the most valuable resources for industry trends and benchmarks, although you do have to pay for a subscription. It's definitely a great investment though, check them out here.

Edward, you had a question about LinkedIn, and whether or not it's the best online network for B2B. The answer is both yes and no, depending on your business and your offering. As an example, our blog is arguably one of our strongest social platforms, as we deliver easily consumable and sharable pieces of proprietary content. However, a business that specializes in more knowledge-aggregating functions might find Twitter to be the most valuable social platform for their business, as it allows you to easily share links and headlines from other sources. Essentially, the best way to determine if a social network will be effective for your business is to experiment and test its level of success. Those who attended the webinar were undoubtedly ignited by Adam's passion on this topic - testing and experimentation are two of the most valuable tools any marketer can have!

We hope this helps answer your questions, and we look forward to seeing you all again at the next webinar, which will be held on Thursday, December 8, 2011 from 10:30-11:30 AM PST. The topic is "Top Website Design Trends for 2012", and if there's one webinar to attend before you begin your holiday festivities, this is the one! Stay tuned as we reveal more details closer to the date.

Posted by Nicole Capelo at November 23, 2011 4:30 PM