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Webinar Recap: 5 Ws of Website Success

Mar. 04, 2010
Under: Website Design
   

success signWe held our webinar on planning for website success today, and it went great! For those of you who couldn’t attend (we’re sure you did your best to try and get there) I've included the main points from the webinar below:

  • Who is the intended audience?
  • What is your audience looking for?
  • When do visitors seek information?
  • Where do your visitors come from?
  • Why should visitors consider you?
  • How do they prefer to build relationships?
Understanding the points above can help you optimize your website for success. While website design is important, it should play a secondary role to the 5 Ws of your site. If you use keywords, SEO, web analytics, and personas to establish information about your audience and their needs, you can help meet your visitors’ web expectations, engage with prospects and improve your website’s ROI.

You can see the full webinar recording of 5Ws of Website Success here.


Posted by Amberlie Denny at March 4, 2010 4:00 PM

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