Webinar Q&A: April 21, 2011 - How to Build a Long-Term SEO Strategy

As today's Marqui webinar "How to Build a Long-Term SEO Strategy" went considerably overtime, we promised to answer any questions that were submitted via the blog. So, here are the questions and answers!

Q: My site is on a content management system but the site pages load slowly. Is this going to have an impact on SEO?

A: Yes, it's likely that this would have a detrimental impact on your SEO program, Google released an update in April 2010 that gave lower rankings to slower loading sites. You can read more on the official Google Blog post here. You may consider using a different CMS platform similar to Marqui, which renders complete HTML files instead of querying a database every time a page loads.


Q: Any tips on training staff to do SEO?

A: There are lots of super valuable, free resources through Google and Bing's Webmaster Tools help documents. Here is Google's and here is Bing's  If you're into books, there is a great book called The Art of SEO by Eric Enge, et al., which is great for the fundamentals. SEO changes so fast though that online resources are usually the best. I like WebmasterWorld.com's forums the best, it's very focused on SEO and SEM in general and is worth the subscription cost.

Q: How do you avoid keyword stuffing?
A: First of all, if you write naturally, it's not likely that your keyword would appear even close to enough to be able to be considered stuffing, so that's not a big concern. If the intention is to build on keyword relevance on a page, or you're working on producing optimized content for preferred content pages, I recommend using tools like WebCEO to analyze your pages before publishing them.

Q: Can you overdo SEO activities up front and do more harm than good?

A: You can't really do too many ethical, healthy SEO activities like the ones that I recommended in the webinar, but on the other hand quality should take precedence over quantity in whatever you do. I would not recommend generating content en masse to try to build the amount of content that's on the site unless it's really great stuff. You can't optimize the code or site structure enough, so if you've covered off all the SEO best practice activities that you know about, I recommend checking out a site like WebmasterWorld.com to get some new ideas!

Thanks for your questions, we hope to see you on the next Marqui Webinar.

Posted by Dan Biggs at April 21, 2011 4:45 PM

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