Web Marketing Digest - November 26

This week's web marketing digest post is all about the newest web marketing charts. We have a char on blogger, one on how marketers make decisions and one on mobile marketing.

This chart is actually from a post written by Ann Handley on the MarketingProfs Daily Fix Blog. The chart shows consumer attitudes towards mobile, and the post (which is very useful) discusses the importance of mobile marketing in today's marketing economy. The post emphasizes the fact that there are currently 3.4 billion people using mobile devices currently on the planet and says that mobile marketing is most definitely not a "one-ff" marketing trend.

This report from Econsultancy describes how, "marketers across all business sectors are affected by trends which are shaping the foundations of marketing strategy and planning." In other words, the report looks at the marketing budget development process and how that relates to systems and technology. Sound pretty heavy? It is, but it's also filled with great information on marketing budgets and trends, information that is almost invaluable with the year drawing to a close.

A recent article from eMarketer looks at the "trendiness" of mobile apps and explains why developing one, just for the sake of having one, may not be the best plan for your organization. The article cites a survey performed by interface design agency EffectiveUI which found that despite the fact that most consumers consider apps to be a must (more than three-quarters expect all brand name companies to have one) but it also found that almost seven out of ten app users also said that a poorly developed app would affect their perception of a brand in general.

Posted by Amberlie Denny at November 26, 2010 8:00 AM

Comments

professional website

Really wonderful piece of information and I appreciate it that you share something so useful with the readers of this blog. Yes web or internet marketing strategies form the cornerstones of your online business, and outline in general terms what is required to make your business a success. Web marketing is effective and profitable. Don't let anybody convince you otherwise.