Web Marketing Digest - May 28

It's Friday again and that means it's time for our weekly Web Marketing Digest post. This week's post has two great reports, an informative presentation on social media and some tips for optimizing your website's usability.

Earlier this week, we published the latest in our website redesign blog series, "Website Redesign How to Step 4: Website Usability Planning," which provided some tips on how you can improve your website's user experience. To add to that point, we wanted to point out two startups, Usertesting.com and Feedback Army  that are offering website usability testing quickly and inexpensively. These tools can be an excellent place to test your new design, or figure out what isn't working with your current one.

B2B Magazine has published its 2010 Lead Generation Guide and we definitely recommend checking it out. It is full of great information, articles and reports on Lead Generation in the B2B industry.

For the second report in this week's post, Razorfish a digital marketing agency, has released its 2010 Outlook Report. You can read the full report here, or check out the key findings in this presentation.

This insightful presentation on the true value of social media and how companies need to start embracing it rather than other, outdated or "dead end" marketing strategies.

Have a great weekend!

Posted by Amberlie Denny at May 28, 2010 10:00 AM

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