Web Marketing Digest - July 8

This week's post has a presentation on building brand relationships, two great infographics and some ways that social media is helping the Gulf Coast Benefit get some added support.

This presentation by David Rollo discusses why it's important to connect brands with customers through social media and how this can help companies to develop stronger relationships.

Have you ever wondered what the economy of Facebook looks like? This infographic from visualeconomics.com is what you're looking for!

The Gulf Coast oil spill is a terrible tragedy, and to help mitigate the lasting effects, the Gulf Coast Benefit was created. The benefit was a a series of 60 concerts which were presented across the USA and the proceeds went towards the community's Gulf Future Campaign. This post from Mashable highlights some of the ways that the benefit used social media to supplement it's promotion efforts and gives some good ideas for how other benefits can do the same.

We've mentioned the World Cup 2010 a couple times over the last few weeks, and wrote a blog post about FIFA's use of social media to promote the event. This infographic from Inside View, a company which provides sales intelligence to help improve productivity, shows how economic productivity has gone down during the event.

Have a great weekend!

Posted by Amberlie Denny at July 9, 2010 8:15 AM

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