Web Marketing Digest - July 2

Jul. 02, 2010

Canadian Flag This week's post has a presentation on social customers, a report on social networking and some Canadian social media news (it was Canada day yesterday after all!)

This presentation from Ryan Turner, highlights the ways that technology has changed businesses interactions with their customers by creating distance. The presentation goes on to discuss why we need to take the time to understand our new "social" customers and to bridge the gap. The presentation is insightful as well as entertaining and includes some statistic gems on social media and internet usage by the general populace today not the least of which is:

"If we added up all the time people have spent playing World of Warcraft it would total approximately 5.93 million years. That's the same amount of time that Homo sapiens have existed."
-- Jane McGonigal, TED 2010

The 2010 Social Networking Report from Experian has some great statistics (complete with graphics) on how social networking has changed in 2010. Some highlights of the report include:

Social networking continues to grow with 88% of people between 18-34 years of age visiting social networking sites in the last month
43% of people use social network sites multiple times a day

Victoria, the capital city of British Columbia (the province where we're located) has officially designated June 30th as Social Media Day in honor of media becoming social. Did you celebrate?

You can see a copy of the signed proclamation from the City of Victoria here, via Mashable.

Happy belated Canada Day (and Social Media Day) everyone!

Posted by Amberlie Denny at July 2, 2010 8:00 AM