Web Marketing Digest - April 30

It's time for our weekly Web Marketing Digest post and we have some really interesting things to share with you this time around.

This week's post has two presentations one on the critical success factors associated with lead generation, and another on the scope of the new marketing landscape and the power customers have over marketers. We also came across an interesting article on how schools are making use of Google apps and an informative one on the emotional factors related to landing page conversions.

For all of our higher education readers, this post from Mashable discusses how schools are encouraging their teachers and students to make use of Google apps (gmail, docs etc.) to facilitate learning and communication in the classroom. This is a really neat initiative that shows how technology can be used in education.

The marketing landscape is changing and more and more customers seem to be the ones with all the power. This presentation from Tribal DDB Canada discusses the new era of marketing and how you can make the most of it for your brand.

This presentation on the critical success factors for lead generation from Intouch gives really good insight into how you can improve your lead generation tactics.

There are many factors associated with landing page optimization, but not everyone remembers the emotional motivators which are a part of this process. This presentation does a great job of explaining those factors and giving you some ideas for how you can use them for your landing page optimization strategies.

Image from Flickr

Posted by Amberlie Denny at April 30, 2010 1:15 PM

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