Web Marketing Digest - April 1

Yes, I know it's not actually Friday, but since this is a short week for us, we're doing our Friday Web Marketing Digest post on Thursday. Here are the things we found interesting this week:

1.  A recent study shows definitive evidence that social media works as part of a business strategy. Some great stats including “ 60% of Facebook Fans and 79% of Twitter followers are more likely to recommend brands that they follow” and that “51% of Facebook fans and 67% of twitter followers are more likely to buy brands they are a follower or fan of”
2.  An entertaining post from Search Engine Land about the  “Things Facebook causes”
3.  This article gives some great thought-leadership information about the expanding marketing technology universe.
4.   A new social network for teachers has emerged, which is dedicated to encouraging effective teaching. This is a great example of some of the industry specific social networks that are growing in popularity.

Posted by Amberlie Denny at April 1, 2010 8:30 AM

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