Top 5 Tests to Raise Your Landing Page Conversions

Have you ever wondered why, despite your best efforts, you’re not getting the number of conversions you want from your website? Maybe it’s time to put yourself in your visitors’ shoes and look at your landing pages from their point of view.

Would you buy your products? Would you follow your calls-to-action? If not, it means that your landing pages need some serious help, and the number one way to improve your landing page conversions is thorough, proper testing.

So what are the top 5 tests?

1. PPC Search Dynamic Change Tests.  People like to feel unique and your landing pages should achieve that. By creating a landing page with content that dynamically changes based on the visitors’ search topics you can make them feel engaged, which encourages them to fill in your form.
2. Registration Form Tests. Your forms are as important as the landing page itself and the way you treat your forms can help reduce landing page abandonment. When it comes to forms, you really need to test them against the goals of your landing page and decide what works for your company.
3. Creative Element Tests. Don’t forget to test the graphics, copy, layout and design for your landing page including: typography; color, shape and size of buttons; and number of columns. All of these elements can have an effect on the success of your landing page, from both an aesthetic and functional perspective.
4. Organic Search Landing Tests. This is focused more for niche visitors. Creating a landing page for a specific niche, and ensuring that your page is the best source of information on that area is important for directing a targeted call-to-action for search engine visitors.
5. Mobile Email tests. Research from MarketingSherpa shows that 3 years ago over 64% of decision makers were already accessing their email and the internet via mobile devices. Imagine how much that has grown since then? With mobile market share estimated to hit over 50% by 2011 it’s absolutely crucial to ensure that your landing page renders properly for mobile devices.

Posted by Amberlie Denny at May 4, 2010 7:30 AM

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