The State of Marketing Automation 2011

Feb. 15, 2011

DemandGen Report recently released their latest marketing automation report entitled, "The State of Marketing Automation 2011." The report looks at marketing automation's impact on marketing in the last decade and the ways in which using marketing automation software can help to improve your organization's sales and marketing funnel.

The report looks at several different aspects of marketing automation including:

Technology trends in 2011: 3 Tactics to Optimize Marketing Automation
The emergence of revenue performance management
The new sales and marketing alignment paradigm
New tools which are changing the demand generation approach
Some of the ways in which custom content can drive sales

The report is full of useful information and is definitely worth taking a look at, especially if you work in the marketing automation space (like us) or you are thinking about or already have implemented a marketing automation system and you're looking to optimize you efforts.

Posted by Amberlie Denny at February 15, 2011 8:30 AM

Comments

Hatnohat

The market for automation is incredible for the wordpress CMS community.

Facebook also is coming hard into the picture now, as it's competing strong with Google as a source of organic traffic.