The Psychology of Social Commerce: An Infographic

Knowing the psychological motivations behind purchase decisions can bring B2B and B2C marketers one step closer to reaching their target audience, and psychologists have identified six traits that are becoming more prominent in social commerce.

The following infographic from Digital Buzz Blog captures the enormous power of social influence in purchase decisions. Some highlights? When making purchase decisions, buyers rely on:

1. Social Proof
          •  Refers to the advice offered by friends and family members on social media. 81% of buyers rely on this.

2.  Authority
        • 77% consult reviews.

3. Scarcity
          •  Exclusive offers garner more interest and appeal from 77% of potential buyers.



Have a great weekend!

Posted by Nicole Capelo at December 16, 2011 3:30 PM

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