The Biggest Benefit of Choosing a SaaS CMS Solution

Nov. 08, 2010

Under: WCM

The biggest benefit Ever heard of Software-as-a-Service? Well if you haven't you should make note, it is definitely one of the best options available for you when it comes to several different types of software including CRM systems (a popular example is Salesforce.com) and many CMS tools (like Marqui CMS).

Software-as-a-Service (SaaS) is basically software that is deployed over the internet. With SaaS a vendor licenses their software application to customers either by subscription, on-demand, in a pay-as-you-go model or for free.

There are many benefits to choosing a SaaS solution, and they include:

Rapid deployment time.With no software to buy or install, implementation time for SaaS service products tends to be extremely fast in comparison with other software options.
Ease of access.Because this type of software is deployed over the internet, users can access the software at anytime over any internet browser making it much more convenient for many businesses.
Low cost of ownership.Everyone who's had experience with any type of software knows that after you purchase it there are often additional costs for maintenance and upgrades. That isn't the case with a SaaS solution. Since you haven't purchased software itself, the vendor is responsible for upkeep and upgrades to the application.
Easy to customize.Because SaaS providers with a multi tenant architecture are able to customize their products capabilities to suit the needs of each of their customers, the products tend to be both extremely flexible and scalable. In addition, most SaaS providers have their own API for their product so it is easy to integrate with businesses' current software applications (like a CRM).

All of these benefits make SaaS CMS solutions a good choice for many organizations, but there is one benefit that outweighs them all in our opinion and that is SaaS vendors' dedication to customer success. The SaaS model itself requires vendors to take a keen interest in their customer service because since the solutions tend to be subscription based and easy to implement, they are also easy for customers to choose to switch away from. In a SaaS model, if a customer is unsuccessful with a vendor's product, often the only requirement for quitting a service is to call the vendor and say they are canceling after their next payment date. This very flexibility means that if a vendor isn't completely dedicated and highly motivated towards ensuring that each and every one of their customers are successful then they won't last very long in such a competitive space.

Image by gfpeck on Flickr.

Posted by Amberlie Denny at November 8, 2010 8:15 AM

Comments

Custom Software

This is so true. Customer service is it with SaaS. Paying attention to their needs and occasionally giving them some sort of incentive. Their loyalty comes at a price and we need to be willing to pay that price if we are going to stay in the game. Thanks for the post.