The Benefits of Online Lead Generation

Econsultancy  has released its 2010 Online Lead Generation Report which is produced in association with Clash-Media, a lead generation specialist. The report, which gives a, “detailed overview on how companies are using the internet to generate leads for their consumer-focused businesses.”

It is a paid report, but the freely available summary is still full of some great statistics and facts on the state of lead generation today.
Some of the highlights of the report include:

• Budgets for online lead generation are increasing (they number of respondents who said that their online lead generation budgets have gone up since last year increased from 59% to 65%)
• 69% of companies perceived the main benefit of online lead generation to be that it is cost-effective while only 64% thought the main benefit was that they could increase their customer base/prospect list
• Specialist online lead generation companies are only used by 5% of advertisers, implying that this is still an, “emerging sector” in the lead generation industry

Posted by Amberlie Denny at October 12, 2010 8:00 AM

Comments

online lead generation

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