4/21/2005 14:26

I just got BtoB's E-Mail Marketer's Insight for today, and there was a tempting lead article about how changing the color of your e-mail will help boost response rates. It hit me over the head when I opened it that there was a big blue border around the usual red and white newsletter.

Of course, I wanted to read more. Clicking the FULL STORY link, I got this:

View image

Damn. Either their server got hammered as a result of the new blue border, or it chose a very bad time to have a time out (the technical version of the 'naughty mat').

I might never know.

Posted by at April 21, 2005 2:26 PM

Comments

alan herrell - the head lemur email - theheadlemur.typad.com

If you go down the HTML Email road you will burn for all of eternity.

Just google html email sucks and get

of about 1,450,000

html email gives you

272,000,000

Before you figure that there is a preponderance of evidence for html email read the top twenty in both categories.

You will be tarred and feathered if you follow this road. I still love ya, but you really need to chase this one down. think virus, webbugs, redirection, phishing and so on.

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