7/19/2005 9:22

For those of you who haven't heard, PR Newswire just introduced its new media measurement service, MediaSense. According to the web site, MediaSense delivers "easy to interpret reports that provide a comprehensive analysis of your media coverage." It reports volume, tone and overall quality of coverage, share of coverage, presence of key messages, advertising equivalency value and more. Reports are delivered monthly, with a total cost of $2,500/quarter for the basic package. (A full year of basic reports is $8,500.)

This sounds very similar to services already offered by Delahaye and Burrelles, although at first glance it appears to be a significantly cheaper option. Of course, the "basic package" is probably nowhere near as comprehensive as, say, the Delahaye reports, which are fabulous...but pretty pricey. So, for organizations with a more modest budget, PR Newswire might be the way to go.

Once I have an opportunity to test MediaSense out, I will certainly report back on the results.

Posted by at July 19, 2005 9:22 AM

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