Effective July 1, there are new state laws in Michigan and Utah protecting minors against 'adult' e-mail SPAM that might have a larger effect on e-mail marketers than you think: like those who offer financial services, matchmaking services, alcohol & tobacco, grown-up content, etc. B2B marketers who offer whitepapers are likely to be ok.

There's a great article on the new laws at Marketing Sherpa - it will be posted publically until July 10, so hop on over and have a look.

The nice folks there have even linked to the state laws so you can see for yourself.

6/30/2005 11:32

New e-Mail Laws Effective Tomorrow (7/1)

Effective July 1, there are new state laws in Michigan and Utah protecting minors against 'adult' e-mail SPAM that might have a larger effect on e-mail marketers than you think: like those who offer financial services, matchmaking services, alcohol & tobacco, grown-up content, etc. B2B marketers who offer whitepapers are likely to be ok.

There's a great article on the new laws at Marketing Sherpa - it will be posted publically until July 10, so hop on over and have a look.

The nice folks there have even linked to the state laws so you can see for yourself.

Posted by at June 30, 2005 11:32 AM

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