3/24/2005 8:33

So the "Internet buzz" is positive about The Office, which premiers tonight at 9:30 p.m. on NBC. The show is getting great buzz, according to PropheSEE. Similar to the buzz that preceeded Desperate Housewives and Lost, The Office is pulling very high scores and is projected to do well.

PropheSEE is a joint venture among Initiative, TVtracker.com and Trendum. It analyzes both the amount and the sentiment of Internet discussions about TV programming that occur in public online forums, discussion boards, and newsgroups.

It is interesting to me that Internet buzz is being measured by independent firms for marketers. It's nice to see that the most accessible medium -- the Internet -- is capable of being measured beyond google juice or web hits.

NBC's use of online comminities seems to be paying off.

Posted by at March 24, 2005 8:33 AM

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Mary Jane email -

LOS ANGELES:

NBC First Look presented by Mazda

Grassroots Marketing Stunt

Media Alert!

On September 17th in Santa Monica on the 1300 block of the 3rd Street

Promenade between Arizona and Santa Monica Blvd. from 11am to 7pm NBC

will stage a mini premiere of the NBC Fall Shows!

An outdoor mini premiere theatre featuring a large TV screen mounted

inside an all-new Mazda5 vehicle and 8 chairs on a red carpet behind

velvet ropes will be set up for passersby to a never been seen episode

of The Office from this upcoming season as well as compilation piece to

highlight the new NBC Fall Schedule!

Adwalker Brand Ambassadors will walk along the promenade clothed in TV

Screens imbedded T-Shirts playing promos for My Name is Earl and handing

out the NBC First Look Fall Launch Preview CD Rom, which contains the

entire pilot episode of My Name is Earl, footage from The Office, a look

at the new 2006 Mazda vehicles and more.

On Site Contact:818.884.0104

CHICAGO:

NBC First Look presented by Mazda

Grassroots Marketing Stunt

Media Alert!

On September 15th NBC will take to the streets of Chicago with a

Premiere First Look at their Fall Line-Up!

A mini mobile theatre featuring two plasma screens mounted inside two

all-new Mazda5 vehicles will set the stage for passersby to preview the

never before seen season two premier episode of The Office and a

compilation piece highlighting all new shows from the NBC Fall

line-up—all from a velvet rope, red carpet screening area complete with

seating!

Adwalkers wearing monitors imbedded in their T-shirts will also cruise

areas like Michigan Avenue and The Loop—displaying promos for My Name is

Earl and distributing the NBC First Look Fall Launch Preview CD Rom;

containing the full length pilot episode of My Name is Earl, footage

from The Office, a look at the NEW 2006 Mazda vehicles and more.

For additional on site information please contact 818.884.0104

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